For media buyers and agencies

BRIEFKIT

Stop explaining in meetings what you want. Put it in writing.

Creative brief ready in 60 seconds. Format, product, creative direction. Your team executes with no questions.

Meta, TikTok, Google. UGC, carousel, static. TOF, MOF, BOF.

Create my first brief free →See example brief
📄 See full sample brief (PDF)
✦ No credit card required
12,400+ briefs generated40+ countriesAvg. brief time: 47s

How many times have you said “that’s not it” to a creative?

Meetings to explain. The first draft that doesn’t fit. Revisions that drag on. Time and budget lost in back-and-forth. The problem is rarely the creative: it’s that the brief was never written. With BriefKit the brief is ready before they hit record. Specs, hook, scenes with timecodes, CTA, and checklist. In writing. One source of truth.

Stop the meetings. Start with the brief.

Create my first brief free →

Three steps. One brief ready.

No meetings. No long emails. No “I’ll explain on a call.”

01

Choose format and platform

Creative type (UGC, carousel, static, product video), platform (Meta, TikTok, Google), and funnel stage (TOF, MOF, BOF). One click per choice. Dimensions and specs adjust automatically.

02

Describe your product

Name, what it solves, who it’s for, and key benefit. Four fields. Tone and social proof if you want. The AI does the rest—no need to write the brief yourself.

03

Generate and download

Review the summary, hit generate, and in under a minute you have the full brief. Hook, scenes with timecodes, CTA, copy variations, and production checklist. Download as PDF and hand it to your team. No briefing meeting.

Create my first brief free →

This is what a BriefKit brief looks like

Real example: ProFit Elite. Meta, UGC 30s, TOF awareness. What you see is the level of detail your team gets.

ProFit Elite · Meta UGC 30s · TOF

Dimensions: 1080×1920 (9:16)

Format: MP4, up to 30s

Platform: Meta (Reels/Stories). Safe zone: text and CTA outside center 20%

Stage: TOF — awareness. Goal: stop scroll, create identification, curiosity for the product.

This is the level of detail BriefKit generates. No meetings. No “I’ll send you a voice note.” One PDF your creative can follow to the second.

Generate my first brief like this →

Simple plans. No surprises.

Start free. Upgrade when you need more briefs or want to remove the watermark and use your brand.

Free

$0

3 briefs per month

  • All formats and platforms
  • Full brief with hook, scenes, checklist
  • PDF export
  • PDF with BriefKit watermark
Start free
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Pro

$49

30 briefs per month

  • Everything in Free
  • PDF without BriefKit watermark
  • All platforms
  • Copy variations for A/B
Go Pro

Agency

$99

Unlimited briefs

  • Everything in Pro
  • Unlimited briefs
  • White-label PDF (your logo, your colors)
  • Brand kit
  • For teams and multiple clients
Go Agency

7-day guarantee. Cancel anytime. Credits renew every month.

📄 See a full sample brief (PDF)

Questions before you start?

Your next brief is 60 seconds away.

No meetings. No “that’s not it.” In writing.

Create my first brief free →

3 briefs included. No card required to start.